3. ENVIRONMENT
To help ensure a healthy environment for current and future generations.
In Harmony with Nature - Protecting Biodiversity Through Early Diagnosis
Latex extracted from the para rubber tree is a major source of natural rubber, which is the primary material in tires, but the damage caused by the white root rot disease is becoming severe.
Reduce CO2 emissions - Improving Fuel Efficiency with New Tyre Technology
Regarding a tyre's lifecycle, Bridgestone estimates that about 90% of CO2 emissions related to a tyre are generated by its use on a vehicle. To help drivers reduce CO2 emissions, we enhance development of tyres with improved rolling efficiency to reduce fuel use.